{"id":1572,"date":"2021-01-14T21:40:48","date_gmt":"2021-01-14T21:40:48","guid":{"rendered":"https:\/\/swefc.unm.edu\/iamf\/?page_id=1572"},"modified":"2026-04-02T16:27:43","modified_gmt":"2026-04-02T16:27:43","slug":"level-of-service-communicating-level-of-service-to-stakeholders","status":"publish","type":"page","link":"https:\/\/swefc.unm.edu\/iamf\/level-of-service-communicating-level-of-service-to-stakeholders\/","title":{"rendered":"Level of Service \/ Communicating Level of Service to Stakeholders"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; horizontal_offset_tablet=&#8221;&#8221; horizontal_offset_phone=&#8221;&#8221; horizontal_offset_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; custom_padding_tablet=&#8221;|||25px|false|false&#8221; custom_padding_phone=&#8221;&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;0px|||0px|false|false&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||27px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Communicating Level of Service to Stakeholders<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/swefc.unm.edu\/iamf\/wp-content\/uploads\/2021\/04\/Louisville_Water_Tower-683x1024.jpg\" width=\"400\" height=\"auto\" alt=\"\" class=\"wp-image-13630 alignright size-large\" style=\"border-radius: 25px; margin-bottom: 25px;\" srcset=\"https:\/\/swefc.unm.edu\/iamf\/wp-content\/uploads\/2021\/04\/Louisville_Water_Tower-683x1024.jpg 683w, https:\/\/swefc.unm.edu\/iamf\/wp-content\/uploads\/2021\/04\/Louisville_Water_Tower-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 683px, 100vw\" \/><\/p>\n<p><span data-contrast=\"none\">It is easy for a utility to lose contact with its users. This may be the result of not actively\u00a0engaging\u00a0the community or listening to only a select and vocal few. Community members are much more willing to support what they know and understand. The more transparent the operation is, the more likely a utility is to get customer support and remove suspicion and doubt. While a communication strategy can seem daunting to some utilities, communicating the level of service goals creates transparency. A utility should publicize how well they are delivering the services customers want, which can result in greater support for the rates and fees they charge in exchange for these services. \u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Customer communication should involve a feedback mechanism so that a utility can receive information from customers\u00a0regarding\u00a0how well they think the utility meets their needs or how important\u00a0particular goals\u00a0are to them. To obtain a representative set of consumer opinions, it helps to conduct customer surveys, collect input at public meetings, call random customers, hold focus groups, include bill stuffers, host open house events, or other creative approaches to ensure all community voices are heard.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span data-contrast=\"none\">Bill\u00a0stuffers\u00a0are easy public education tools and a\u00a0favorite of\u00a0system managers. They can easily be changed each month to cover specific topics that may be of growing importance to the community, such as\u00a0source\u00a0water protection, wastewater reuse, or water conservation. Bill\u00a0stuffers\u00a0can also\u00a0accompany\u00a0digital bills.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Newsletters can communicate future plans, current events, and past accomplishments.\u00a0They are an opportunity to include pictures, graphs, figures, tables, and charts to attract the attention of the community. Newsletters can be distributed on paper, via email, and posted on social media and\u00a0website.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">For water systems, the required annual Consumer Confidence Report is also an excellent opportunity to communicate information about how well the system is meeting its goals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\"><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW222010759 BCX8\"><span class=\"NormalTextRun SCXW222010759 BCX8\">Utilities should be enthusiastic about going out to talk about what they do and the services they provide to consumers in the community. Articulating a clear set of goals developed with input from stakeholders helps ensure that implementation addresses the desires and concerns of customers for a more sustainable community. Outreach efforts can also be used to gauge the level of customer satisfaction and to direct efforts for service improvements.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span data-contrast=\"none\">Accept invitations to speak at community and civic meetings<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Seek out opportunities to be invited to present and discuss operations and plans<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Host an open house, tour, or other special event to offer an opportunity for the public and\u00a0perhaps the\u00a0media to see what goes on at the utility<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">As important as it is to educate the community on the operations, maintenance, and finances of the utility, it is equally important to let the consumers know how they can help, how their behaviors and contributions can negatively or positively impact a system, and the impact their behavior has on the Triple Bottom Line (environmental, social, and financial). For example, the actions or inactions of the community can have disastrous effects on groundwater and surface water supplies. These impacts on water supplies can also prevent recreational usage and harm natural habitats. Customers must be informed about how their actions, such as the use and disposal of chemicals, fertilizers, pharmaceuticals, and household cleaning products, can affect water supplies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Customers must also understand the function of utility infrastructure and sources of\u00a0their water. For example, stormwater sewers are often misunderstood.\u00a0Many people do not know the difference between sanitary sewers and stormwater sewers.\u00a0They may not understand that sanitary sewers flow to treatment plants that provide significant treatment to remove pollutants before discharge, whereas most stormwater sewers flow directly to natural waters, with little or no treatment, polluting the natural waters with chemicals, trash, leaves, and other debris that come from lawns or driveways. These natural waters may be the source for drinking water, and adding these\u00a0additional\u00a0pollutants poses a risk. Many communities have started educational programs to help the public understand the importance of limiting polluting discharges into stormwater sewers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:360}\"><\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:257,&quot;335559991&quot;:360}\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW222010759 BCX8\"><\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial portrait_url=&#8221;https:\/\/swefc.unm.edu\/iamf\/wp-content\/uploads\/2021\/04\/Louisville-Water-Company-Logo-200&#215;300.png&#8221; quote_icon=&#8221;off&#8221; portrait_width=&#8221;157px&#8221; portrait_height=&#8221;241px&#8221; portrait_width_tablet=&#8221;&#8221; portrait_width_phone=&#8221;200px&#8221; portrait_width_last_edited=&#8221;on|phone&#8221; portrait_height_tablet=&#8221;&#8221; portrait_height_phone=&#8221;308px&#8221; portrait_height_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(217,217,217,0.6)&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_radii_portrait=&#8221;on||||&#8221; box_shadow_style_image=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 class=\"et_pb_module_header\">Louisville Water Company<\/h2>\n<p><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255734139 BCX8\"><span class=\"NormalTextRun SCXW255734139 BCX8\">The<span>\u00a0<\/span><\/span><\/span><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255734139 BCX8\"><span class=\"NormalTextRun SCXW255734139 BCX8\">Louisville Water Company<\/span><\/span><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255734139 BCX8\"><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>is a municipally owned corporation that serves about<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW255734139 BCX8\">850,000 people<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>in the Louisville,<span>\u00a0<\/span><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255734139 BCX8\">Kentucky,<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>metropolitan area. They have gone<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW255734139 BCX8\">above and beyond<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>to communicate their goals with customers, receive feedback, and create outreach opportunities with the community. They created a<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW255734139 BCX8\">WaterWorks<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>museum in their old pumping station and<span>\u00a0<\/span><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255734139 BCX8\">host<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>tours in the old water tower that is right next door. Since 2000, they have also shared their knowledge and mission with classrooms around Louisville. Now their educators interact with more than<span>\u00a0<\/span><\/span><span class=\"NormalTextRun SCXW255734139 BCX8\">40,000 students<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>each year using water as a teaching tool. Additionally, they actively<span>\u00a0<\/span><\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255734139 BCX8\">seek out<\/span><span class=\"NormalTextRun SCXW255734139 BCX8\"><span>\u00a0<\/span>opportunities to be guest speakers at health fairs, community events, and staff meetings.<\/span><\/span><span class=\"EOP SCXW255734139 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160}\">\u00a0<\/span><\/p>\n<p><em>Source: <a href=\"https:\/\/www.louisvillewater.com\/CommunityEducation\" target=\"_blank\" rel=\"noopener\">https:\/\/www.louisvillewater.com\/CommunityEducation<\/a><\/em><\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: right;\">Image Source: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Louisville_Water_Tower_(upwards).jpg\" target=\"_blank\" rel=\"noopener\">Creative Commons<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/6jJKbrUBtyk&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Communicating with stakeholders via reports &#8211; Stacy Gallick, Asset Management Director, Johnson County Wastewater, Olathe, KS<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/uQ-nDVsjKp4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||22px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Customer opinion surveys \u2013 Frank Roth, Sr. Policy Manager, Chair of AM Steering Committee, Albuquerque Bernalillo County Water Utility Authority, Albuquerque, NM<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicating Level of Service to Stakeholders &nbsp; It is easy for a utility to lose contact with its users. This may be the result of not actively\u00a0engaging\u00a0the community or listening to only a select and vocal few. Community members are much more willing to support what they know and understand. The more transparent the operation is, the more likely a utility is to get customer support and remove suspicion and doubt. While a communication strategy can seem daunting to some utilities, communicating the level of service goals creates transparency. A utility should publicize how well they are delivering the services customers want, which can result in greater support for the rates and fees they charge in exchange for these services. \u00a0\u00a0 Customer communication should involve a feedback mechanism so that a utility can receive information from customers\u00a0regarding\u00a0how well they think the utility meets their needs or how important\u00a0particular goals\u00a0are to them. To obtain a representative set of consumer opinions, it helps to conduct customer surveys, collect input at public meetings, call random customers, hold focus groups, include bill stuffers, host open house events, or other creative approaches to ensure all community voices are heard.\u00a0\u00a0 Bill\u00a0stuffers\u00a0are easy public education tools and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1572","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Level of Service \/ Communicating Level of Service to Stakeholders - Integrated Asset Management Framework<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swefc.unm.edu\/iamf\/level-of-service-communicating-level-of-service-to-stakeholders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level of Service \/ Communicating Level of Service to Stakeholders - Integrated Asset Management Framework\" \/>\n<meta property=\"og:description\" content=\"Communicating Level of Service to Stakeholders &nbsp; It is easy for a utility to lose contact with its users. This may be the result of not actively\u00a0engaging\u00a0the community or listening to only a select and vocal few. Community members are much more willing to support what they know and understand. The more transparent the operation is, the more likely a utility is to get customer support and remove suspicion and doubt. While a communication strategy can seem daunting to some utilities, communicating the level of service goals creates transparency. A utility should publicize how well they are delivering the services customers want, which can result in greater support for the rates and fees they charge in exchange for these services. \u00a0\u00a0 Customer communication should involve a feedback mechanism so that a utility can receive information from customers\u00a0regarding\u00a0how well they think the utility meets their needs or how important\u00a0particular goals\u00a0are to them. 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